Joining Upside Motion since 2015, I've helped the team to build Upside Motion from ground zero to an established local fitness brand with S$2.2m in revenue, servicing 23k clients and 3 central studios at its peak.
‍
I designed exciting end-to-end brand experiences that add true lasting value, enabling projects to succeed and honest business to thrive.

I help people, brands and businesses communicate unique and inspiring stories behind themselves and their products.

I facilitate win-win collaboration for brands and create immersive offline experiences.

How can we reconnect with the spaces we live in, especially in the wake of the COVID-19 pandemic, which has forced people all over the world into isolation? Using sounds, noises and acoustics as the basis for urban re-imaginations, Sound of X: Fractal Diversity explored sonic environment of Ho Chi Minh City through the medium of video-soundscapes.

"Isolation" is the result of my decade-long fascination with dream-like edges of the human psyche and what lies beyond. Inspired by the works of Edward Hopper and Gregory Crewdson, this series explore polarities of identity, progress and displacement in human society and has been showcased and sold at YellowKorner galleries all around the world.